Behind each photography a moment in time was frozen.. that makes us come up with everlasting stories..

Arabic is more than just a language. It’s an expression of culture and identity. Qatar Foundation is a passionate advocate of the Arabic language and its use on modern platforms. That’s why we’ve partnered with TED to give the Arabic language not only a stage but a voice so Arabic speakers can continue to express ideas, experiences and insights in their mother tongue. Our ideas. Our voice.

LURZER ARCHIVE  Vol. 4-2017 - 2 ads selected

BACKGROUND:

Most of the food consumed in Qatar is imported, a long journey that makes fruits and vegetables tasteless and less healthy.

EXECUTION:

We used textures resembling plastic to shed light on the fact that food is tasteless after a long journey in situations familiar to the public, representing how imported food is exposed to stress and pollution.

CREATIVE IDEA:

Since people can’t see all the hassle that food goes through on its long journey to reach their table, we decided to help them see it in a fun, clear way.

McCafé

SOCIAL /OOH

PROBLEM:

Let’s start at the beginning. It’s a fact that just 9% of plastic waste has ever been recycled. What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. The wonderland we referenced earlier doesn’t exist. As a result, we’re facing a grave environmental threat in the form of plastic, which is increasingly clogging landfills and oceans.

OUTCOME:

A body of work that reflects the change we wish to sea! The goal is to create a sustainable ecosystem by producing eco-minded consumers producing zero carbon footprints in each step.

Mall of Qatar Launch Campaign

The campaign was created to raise awareness about the fines set for energy and water wastage in Qatar. The typography designed for the posters uses elements related to each one of the issues tackled by the law.

BRANDING

MANIFESTO

A rabbit?! Your demeanor echoes within our burrow's walls, only to reflect Henry's cackle of an answer. He's not just any rabbit. Tough and trendy, he boasts the soul of a beast. Quick and nimble, he'll whip your behind into shape. Jab, jab, straight into next week, until you come out on top.

Venture inside The Burrow and set yourself free as you fall deep into another dimension. A take on modern fitness that flips your world upside down. Rooted in team spirit, our service shines through every activity, every tunnel. We are your community. But also your challenge. So the question remains: Are you coming in?

www.burrowlife.com

4G at the speed of light.

The power of Ooredoo fibre speed, reigned by Nasser Al-Attia, a Qatari world champion rally driver.

In Qatar the wasting of resources is a serious problem. 

On an attempt to change this behaviour, the government passed a law that would create big fines for those who are not careful enough about how they spend water and electricity.

Taking into consideration the sensibility of the topic, we created a campaign that was informative, but at the same time lighthearted and fun.

BACKGROUND:

Ooredoo, the leading telecom operator in Qatar, is organizing their yearly Ooredoo Marathon for the third time. But the latest official studies show that around 80% of people in Qatar aren’t involved in any sort of physical activity. They always have an excuse not to be active, blaming it on the hot weather, time, work, family obligations, injuries, etc.

INSIGHT:

People hide behind excuses. Their real obstacle is actually themselves.

CHALLENGE:

If people can’t even find time for a simple workout, how do we get them to come out of hiding and run a Marathon?

SOLUTION:

Using detailed characters they can relate to, we show them how easy it is to win over their excuses - to win over themselves.

The all-new park assist. 2009 commercial aired in Greece.

Tailor-made packages defined exactly by your thoughts.

Based on the iconic dot scribbles created on sports betting forms in Greece. 

Headline: Let’s bet! Period.

A simple, new service shop announcement with a little twist.

Animation video, used for internal purposes, introducing Ooredoo Group’s presence in different markets around the world, reflecting unity and a limitless potential for growth.

For the first time ever, the Handball World Championship 2015 was hosted in Qatar. But did people really care? Did they prefer it over other sports? They most certainly did not. 

Below is our announcement campaign that poked fun at other sports, putting handball in the limelight.