Chef's Garden

LURZER ARCHIVE  Vol. 4-2017 - 2 ads selected

BACKGROUND:

Most of the food consumed in Qatar is imported, a long journey that makes fruits and vegetables tasteless and less healthy.

EXECUTION:

We used textures resembling plastic to shed light on the fact that food is tasteless after a long journey in situations familiar to the public, representing how imported food is exposed to stress and pollution.

CREATIVE IDEA:

Since people can’t see all the hassle that food goes through on its long journey to reach their table, we decided to help them see it in a fun, clear way.